As I type this the world "Sprawlberia" returns 0 hits on google.

How is it possible that in the history of the internet no hipster or independent documentary filmmaker has ever combined the words Sprawl and Siberia before? It seems like an obvious idea. And I think it's nice and evocative, although that might come from living on an occasionally-frozen tundra.

Sprawlberia - you heard it here first.